Congratulations! Introducing Affordable Digital Marketing course at Taiijas Infotech located at Powai

What is Digital Marketing ?

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.

What is Social Media Marketing & is it part of Digital Marketing ?

Social Media Marketing (SMM) is a part of Digital Marketing that targets social platforms like Facebook, Instagram, LinkedIn for brand promotion, target audience growth, driving website traffic, and increasing sales.

Digital Marketing course in Mumbai
(Powai)

• Location :Shop no.72,Powai Plaza, Powai, Mumbai.
• Duration of course : 50 days course + 30 days of compulsory paid internship.
• Certification : both course completion certificate and internship certificate will be provided.
• Minimum age for students: 16+.
• Syllabus: Web pages and post ( WordPress , Elementor, tinypng , canva), SEO( yoast, moz ,rank math,), social media marketing (eg. Facebook page and paid advertisement) & analytics(ask the people, google trends, moz, google analytics), google adwords, basics of html,css,javascript & more.

• Practicals: Access to atleast 2 client websites of Skillup Ventures as projects for hands on industrial training with helpful staff.
• Faculty: Tejas Hoskatti (PG in Marketing from IIPM, CEO & COO of Taiijas infotech & Skillup ventures).
• Placements: 100 % Assistance.
• Fees: Rs 30000 for full in depth course or less for specific topics to be covered.

Why Digital Marketing is important ?

Digital marketing became the norm for a successful business, and if you are not involved in this, your business will not grow in the future.
Digital marketing can bring a lot of opportunities and growth to businesses. It can lead to exposure and more sales. After all, your goal as a business owner is to increase your profit.

If you want to see improvements in your business or increase your sales, you have to get your hands into digital marketing.

Digital Marketing Syllabus, Modules, Outline, Curriculum

Digital Marketing Fundamentals – 1 Hours

• Marketing v/s Sales
• Marketing Mix and 4 Ps
• What is Digital Marketing
• Inbound vs Outbound Marketing
• Content Marketing
• Understanding Traffic
• Understanding Leads
• Strategic Flow for Marketing Activities

Website Planning and Structure – 2 Hours

• Core Objective of Website and Flow
• One Page Website
• Strategic Design of Home Page
• Strategic Design of Products & Services Page
• SEO Overview
• Portfolio, Gallery and Contact Us Page
• Call to Action (Real Engagement Happens)
• Designing Other Pages
• Strategic Design of Pricing Page
• Google Analytics Tracking Code
• Website Auditing
• Designing WordPress Website

Facebook Marketing Fundamentals – 2 Hrs

• Profiles and Pages
• Business Categories
• Creating Facebook Pages
• Page Info and Settings
• Facebook Page Custom URL
• Invite Page Likes
• Featured Video
• Pin Post and Highlights
• Scheduling Posts
• Facebook Events
• Reply and Message
• Facebook Insights Reports
• Competitor’s Facebook Page
• Ban User on Facebook Page

Facebook Ad Campaigns – 2 Hrs

• Organic v/s Paid
• Defining Ad Objective
• Performance Matrix
• Ad Components
• Designing Creative Image
• Facebook Ad Structure
• Setting Up Facebook Ad Account
• Create Ad – Targeting
• Create Ad – Budgeting
• Page Promotion
• Content and CTA
• Boosting Page Posts
• Create Ad – Creative
• Video Promotion
• Similar Ads and Audiences
• Tracking Pixels Code
• Remarketing – Website Visitors
• Custom Audiences – Look-Alike
• Custom Audience – Saved Group
• Managing and Editing Ads
• Ad Reports and Ad Insights
• Billing and Account

Facebook Advance Strategies – 1 Hrs

• Facebook Business Manager
• People, Pages, and Roles
• Ad Accounts Configurations
• Ad Agencies and Assigning
• Shared Login for FB Business A/c
• Email Targeting on Facebook
• Facebook Offers
• CTA on Page
• Posts for Location

Google Adwords – 2 Hrs

• Understanding Adwords
• Google Ad Types
• Creating Ad Campaigns
• Pricing Models
• Creating Text Ads
• Creating Ad Groups
• PPC Cost Formula
• Bidding Strategy for CPC
• Ad Page Rank Keywords Control
• Adwords User Interface
• Remarketing Rules
• PPC, CPM, CPA
• Bidding Strategy on Location/Schedule/Devices
• Conversion Tracking Code
• Designing Image Ads
• Creating Animated Ads
• Youtube Video Promotion
• Remarketing Strategies
• Keyword Planning
• Remarketing Tracking Code
• Linking Google Analytics
• Designing Remarketing Images

Integration with Website – 2 Hrs

• LinkedIn, Twitter and Pinterest
• Creating LinkedIn Account
• Updating Contact Information and Links
• Designing Profile and Summary
• Managing Connections
• Advance Searching
• Endorsements – Publishing and Receiving
• Creating a LinkedIn Company Page
• Updating Products and Services
• Creating Showcase Pages
• Engaging with Updates
• Running Paid Campaigns
• Recruitment through LinkedIn
• LinkedIn Groups
• LinkedIn Mobile App
• Marketing on Twitter & Pinterest

Google Analytics and Webmaster Tool – 2 Hrs

• Web Analytics Integrating with Website
• Measurement Metric
• Accounts and Profiles
• Analytics Reporting
• Sorting, Filter and Time Chart
• Audience Segmentation
• Traffic and Behaviour Reports
• Remarketing Audiences
• Goals and Conversion Reports
• Developing Intelligence Report
• Google Webmaster Tool
• Setting up Tool for SEO
• Adding and Managing Assets
• Integrating Webmaster Tool
• Site Map and Site Links
• Search Traffic and Links
• Google Indexing
• Managing Crawl Errors
• Managing Security Issues
• Search Engine Optimization
• Understanding SEO
• SEO Keyword Planning
• Meta Tags and Meta Description
• Website Content Optimization
• Backlink Strategies
• Internal and External Links
• Optimizing Site Structure
• Keywords in Blog and Articles
• On-Page SEO
• Off-Page SEO
• Local SEO
• Mobile SEO
• eCommerce SEO
• Optimizing with Google Algorithms
• Using the Webmaster Tool
• Measuring SEO Effectiveness

YouTube Marketing – 2 Hrs

• Video Flow
• Branding Watermark
• Google Pages for YouTube Channel
• Verify Channel
• Webmaster Tool
• Associated Website Linking
• Custom Channel URL
• Channel ART/Links/Keywords
• Featured Contents on Channel
• Channel Main Trailer
• Uploading Videos
• Uploading Defaults
• Channel Navigation
• CTA – Annotation
• CTA – Extro
• Managing Messages
• Redirect Traffic to Website
• Post Upload Enhancements
• Live Broadcasting
• Managing Playlists
• Managing Comments
• CTA – Cards for Mobile
• Monetization with Adsense
• Paid Youtube Channel
• Channel Analytics
• Real-Time Analytics

You can also take Digital Marketing course Online for Free Today.

Tejas Hoskatti

Startup Expert, Business strategist, Digital Marketing & Brand strategist, 10x Engineer
Expertise– Robotics, Web & Mobile App development, Digital Marketing and Brand Advertising
14+ years of experience in design and development of IT products & services (hospitality, restaurant, retail, education, etc)
10+ years of experience in demonstrating influencer marketing and strategy, planning and online promotions with the best Digital Marketing practises.Profound knowledge and experience in Structured data, Cloud & Server handling Read More