When you get down to it, digital marketing is simply marketing. It’s how today’s businesses are getting their message in front of their best prospects and customers. Rule #1 in marketing is to make the right offer at the right time and in the right place. Today, your customers are online: hanging out in social media, staying updated on news sites and blogs, and searching online when they have a need. Digital marketing puts you in those same channels, so your best prospects can see you, learn more about you, and even ask questions to learn more about you and your products or services. If you’re new to digital marketing, it may feel overwhelming to think about mastering all the online marketing tactics used in digital marketing. We get that… And yes, there are different tactics you’ll need to learn. But they all work together to create a foundation for your business: attracting prospects, nurturing relationships, and making offers your audience will appreciate and respond to. Let’s take a closer look at how that happens.

In many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers. But digital marketing has replaced most traditional marketing tactics because it’s designed to reach today’s consumers. As an example… Think about the last important purchase you made. Perhaps you purchased a home, hired someone to fix your roof, or changed paper suppliers at your office. Regardless of what it was, you probably began by searching the Internet to learn more about available solutions, who provided them, and what your best options were. Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted, and the solutions, features, and pricing you researched. Most purchasing decisions begin online. That being the case, an online presence is absolutely necessary—regardless of what you sell. The key is to develop a digital marketing strategy that puts you in all the places your followers are already hanging out, then using a variety of digital channels to connect with them in a multitude of ways… …Content to keep them updated with industry news, the problems they’re facing, and how you solve those problems… …Social media to share that content and then engage with them as friends and followers… …Search engine optimization (SEO) to optimize your content, so it will show up when someone is searching for the information you’ve written about… …Advertising to drive paid traffic to your website, where people can see your offers… …And email marketing to follow up with your audience to be sure they continue to get the solutions they’re looking for. When you put all these pieces together, you’ll end up with an efficient, easy-to-operate digital marketing machine. And while it looks intimidating to build that machine from scratch, it’s as simple as learning and integrating one digital marketing tactic at a time. Which is why we’ve put together this guide: To help you build or refine your own digital marketing plan without the false starts and missteps that come with doing it alone.

Having a strong digital presence will help you in multiple ways:

• It will make it easier to create awareness and engagement both before and after the sale
• It will help you convert new buyers into rabid fans who buy more (and more often)
• It will kickstart word-of-mouth and social sharing—and all the benefits that come with them
• It will shorten the buyer’s journey by presenting the right offers at the right time

Be aware, the digital marketing scene is ever changing. Gurus, podcasts, and bloggers declare a tool or tactic hot one week and dead the next. The truth is, digital marketing is less about “digital” and more about “marketing,” largely because digital marketing has come of age. Its fundamentals have already been established. Our objective is to clear the confusion about the tactics that work and how to use them to grow your business. We stand firmly against the so-called “gurus” who promote the next “shiny object” or “quick fix” that will reportedly kill email marketing, digital advertising, or search engine optimization. Here, we’re all about the fundamentals. As you’ll see in this guide, these 8 core disciplines of digital marketing will be critical to your business growth today, tomorrow, and for years to come. Each of these disciplines will be covered in depth in a chapter of this Ultimate Guide to Digital Marketing as shown below. You can also look at the other courses and activities of Taiijas Infotech here on our Online Courses.

Digital marketing isn’t magic, and you don’t need to be a computer whiz to be good at it. If you offer a product or service that the market desires, you can successfully market them in digital channels using the strategies taught in this guide. This Course doesn’t present hype about the latest flashy tactics in marketing—digital or otherwise. Instead, this resource covers foundational disciplines such as content marketing, social media marketing, and email marketing, always in the context of the goals that businesses care about. These goals include acquiring new leads and customers, monetizing the leads and customers you already have, and creating communities of brand advocates and promoters.

In each chapter, we’ll cover 4 key aspects to the strategy being discussed:

The Methods: the strategies and processes you’ll use to create your plan and execute it in your own business. This is the bulk of each chapter—because in digital marketing, how you execute a strategy is key.

The Metrics: the numbers you’ll watch to measure your success and identify areas that need tweaking (or are worth doubling down on).

The Lingo: the terminology used by experts, so you can communicate intelligently (even if you don’t consider yourself a pro).

The Roles: the people in your organization who will likely have responsibility for planning and running each digital marketing tactic.

We’ve organized this Guide in a logical progression. Though you can jump around, learning the tactics in whatever order you feel you need them, we recommend you read through the chapters in order. Take your time. Read and study one chapter at a time. Apply what you learn. And when you feel you’ve got the methods up and running, move on to the next chapter. You’ll be surprised at how quickly you can implement these digital marketing tactics if you focus on them one at a time. Then, when everything is up and running, you can focus on optimizing and improving your processes for maximum growth.

Ready to start?

The Best Digital Marketing Classes in Mumbai 2022

Congratulations! Introducing Affordable Digital Marketing course at Taiijas Infotech located at Powai

What is Digital Marketing ?

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.

What is Social Media Marketing & is it part of Digital Marketing ?

Social Media Marketing (SMM) is a part of Digital Marketing that targets social platforms like Facebook, Instagram, LinkedIn for brand promotion, target audience growth, driving website traffic, and increasing sales.

Digital Marketing course in Mumbai
(Powai)

• Location :Shop no.72,Powai Plaza, Powai, Mumbai.
• Duration of course : 50 days course + 30 days of compulsory paid internship.
• Certification : both course completion certificate and internship certificate will be provided.
• Minimum age for students: 16+.
• Syllabus: Web pages and post ( WordPress , Elementor, tinypng , canva), SEO( yoast, moz ,rank math,), social media marketing (eg. Facebook page and paid advertisement) & analytics(ask the people, google trends, moz, google analytics), google adwords, basics of html,css,javascript & more.

• Practicals: Access to atleast 2 client websites of Skillup Ventures as projects for hands on industrial training with helpful staff.
• Faculty: Tejas Hoskatti (PG in Marketing from IIPM, CEO & COO of Taiijas infotech & Skillup ventures).
• Placements: 100 % Assistance.
• Fees: Rs 30000 for full in depth course or less for specific topics to be covered.

Why Digital Marketing is important ?

Digital marketing became the norm for a successful business, and if you are not involved in this, your business will not grow in the future.
Digital marketing can bring a lot of opportunities and growth to businesses. It can lead to exposure and more sales. After all, your goal as a business owner is to increase your profit.

If you want to see improvements in your business or increase your sales, you have to get your hands into digital marketing.

Digital Marketing Syllabus, Modules, Outline, Curriculum

Digital Marketing Fundamentals – 1 Hours

• Marketing v/s Sales
• Marketing Mix and 4 Ps
• What is Digital Marketing
• Inbound vs Outbound Marketing
• Content Marketing
• Understanding Traffic
• Understanding Leads
• Strategic Flow for Marketing Activities

Website Planning and Structure – 2 Hours

• Core Objective of Website and Flow
• One Page Website
• Strategic Design of Home Page
• Strategic Design of Products & Services Page
• SEO Overview
• Portfolio, Gallery and Contact Us Page
• Call to Action (Real Engagement Happens)
• Designing Other Pages
• Strategic Design of Pricing Page
• Google Analytics Tracking Code
• Website Auditing
• Designing WordPress Website

Facebook Marketing Fundamentals – 2 Hrs

• Profiles and Pages
• Business Categories
• Creating Facebook Pages
• Page Info and Settings
• Facebook Page Custom URL
• Invite Page Likes
• Featured Video
• Pin Post and Highlights
• Scheduling Posts
• Facebook Events
• Reply and Message
• Facebook Insights Reports
• Competitor’s Facebook Page
• Ban User on Facebook Page

Facebook Ad Campaigns – 2 Hrs

• Organic v/s Paid
• Defining Ad Objective
• Performance Matrix
• Ad Components
• Designing Creative Image
• Facebook Ad Structure
• Setting Up Facebook Ad Account
• Create Ad – Targeting
• Create Ad – Budgeting
• Page Promotion
• Content and CTA
• Boosting Page Posts
• Create Ad – Creative
• Video Promotion
• Similar Ads and Audiences
• Tracking Pixels Code
• Remarketing – Website Visitors
• Custom Audiences – Look-Alike
• Custom Audience – Saved Group
• Managing and Editing Ads
• Ad Reports and Ad Insights
• Billing and Account

Facebook Advance Strategies – 1 Hrs

• Facebook Business Manager
• People, Pages, and Roles
• Ad Accounts Configurations
• Ad Agencies and Assigning
• Shared Login for FB Business A/c
• Email Targeting on Facebook
• Facebook Offers
• CTA on Page
• Posts for Location

Google Adwords – 2 Hrs

• Understanding Adwords
• Google Ad Types
• Creating Ad Campaigns
• Pricing Models
• Creating Text Ads
• Creating Ad Groups
• PPC Cost Formula
• Bidding Strategy for CPC
• Ad Page Rank Keywords Control
• Adwords User Interface
• Remarketing Rules
• PPC, CPM, CPA
• Bidding Strategy on Location/Schedule/Devices
• Conversion Tracking Code
• Designing Image Ads
• Creating Animated Ads
• Youtube Video Promotion
• Remarketing Strategies
• Keyword Planning
• Remarketing Tracking Code
• Linking Google Analytics
• Designing Remarketing Images

Integration with Website – 2 Hrs

• LinkedIn, Twitter and Pinterest
• Creating LinkedIn Account
• Updating Contact Information and Links
• Designing Profile and Summary
• Managing Connections
• Advance Searching
• Endorsements – Publishing and Receiving
• Creating a LinkedIn Company Page
• Updating Products and Services
• Creating Showcase Pages
• Engaging with Updates
• Running Paid Campaigns
• Recruitment through LinkedIn
• LinkedIn Groups
• LinkedIn Mobile App
• Marketing on Twitter & Pinterest

Google Analytics and Webmaster Tool – 2 Hrs

• Web Analytics Integrating with Website
• Measurement Metric
• Accounts and Profiles
• Analytics Reporting
• Sorting, Filter and Time Chart
• Audience Segmentation
• Traffic and Behaviour Reports
• Remarketing Audiences
• Goals and Conversion Reports
• Developing Intelligence Report
• Google Webmaster Tool
• Setting up Tool for SEO
• Adding and Managing Assets
• Integrating Webmaster Tool
• Site Map and Site Links
• Search Traffic and Links
• Google Indexing
• Managing Crawl Errors
• Managing Security Issues
• Search Engine Optimization
• Understanding SEO
• SEO Keyword Planning
• Meta Tags and Meta Description
• Website Content Optimization
• Backlink Strategies
• Internal and External Links
• Optimizing Site Structure
• Keywords in Blog and Articles
• On-Page SEO
• Off-Page SEO
• Local SEO
• Mobile SEO
• eCommerce SEO
• Optimizing with Google Algorithms
• Using the Webmaster Tool
• Measuring SEO Effectiveness

YouTube Marketing – 2 Hrs

• Video Flow
• Branding Watermark
• Google Pages for YouTube Channel
• Verify Channel
• Webmaster Tool
• Associated Website Linking
• Custom Channel URL
• Channel ART/Links/Keywords
• Featured Contents on Channel
• Channel Main Trailer
• Uploading Videos
• Uploading Defaults
• Channel Navigation
• CTA – Annotation
• CTA – Extro
• Managing Messages
• Redirect Traffic to Website
• Post Upload Enhancements
• Live Broadcasting
• Managing Playlists
• Managing Comments
• CTA – Cards for Mobile
• Monetization with Adsense
• Paid Youtube Channel
• Channel Analytics
• Real-Time Analytics

You can also take Digital Marketing course Online for Free Today.

Tejas Hoskatti

Startup Expert, Business strategist, Digital Marketing & Brand strategist, 10x Engineer
Expertise– Robotics, Web & Mobile App development, Digital Marketing and Brand Advertising
14+ years of experience in design and development of IT products & services (hospitality, restaurant, retail, education, etc)
10+ years of experience in demonstrating influencer marketing and strategy, planning and online promotions with the best Digital Marketing practices. Profound knowledge and experience in Structured data, Cloud & Server handling Read More